About
Randy Mitchell has two distinct sides. One is an open-minded creative, the other is a buttoned-down professional. This is the story of how they came together.
The creative side
Randy’s mother was creative. It was not her profession, it was her passion. At first, she would invent stories to entertain and amuse her children. Then, one day, she sketched a quick portrait using Randy’s art pencils. It was her first true drawing, and it was exceptional. Helen Mitchell inspired her son to become a creative.
The professional side
Randy’s father was professional. Many nights, the growing boy drifted to sleep with the sound of his father’s adding machine closing the books. The man took every deadline and all of his responsibilities very seriously. Russell Mitchell inspired his son to become a professional.
Two sides, many hats
When you work at smaller agencies, you wear many hats. This fun video brings that truth to life. All of the quotes are from Randy’s creative team.
“Many hats” video
“Randy-isms”
The following are some favorite Randy sayings, according to his coworkers and clients.
“Here’s a crazy idea…”
Translation: Concept coming. Most frequently said during creative brainstorming and planning sessions.
“That’s post-worthy”
Translation: The topic is ideal for social media. Most frequently said when a client describes a field event.
“What’s the why?”
Translation: We need the customer’s main reason to act. Most frequently said during a download meeting.
“Block it out”
Translation: Create a structure for a large project. Most frequently said during website or white paper development.
“Feed the hungry”
Translation: Serve up the content people want. Most frequently said during lead generation campaign planning.
“Thank you”
Translation: Thank you. Most frequently said when someone has good idea or makes the workday a little easier.